A brand that finally matches how good your work is.

Strategy, logo, colour, type, and the whole look and feel of your business. Built to feel like you and to bring in the right people.

You have built something real. The work is strong, people refer you, and your reputation has grown. But somewhere along the way your brand stopped keeping up, and it still looks like the smaller, newer version of the business you used to be. That is the moment I love to step in.

What I do:
I start with strategy, not colors. Before I design a single thing, I get clear on who you are, who you are for, and what makes you the obvious choice. Then I build a visual identity around that, so every part of it is there for a reason and it all works together wherever someone finds you.

What you walk away with:
A brand strategy that gives you the words for what you do and who you serve.
A logo suite you are proud to put anywhere.
A colour palette and type that feel like you.
Simple guidelines so it all stays consistent as you grow.

Everything is designed and delivered by me, from the first conversation to the final files. No handoffs, no team you never meet. Just one person who gets to know your business properly and looks after the whole thing.

Moodboard for Santa Clara Wool brand featuring color palette, typography, and photography samples. Top image shows a woman in a cozy room with a large window overlooking an outdoor patio and ocean, wrapped in a thick, cream-colored knit blanket.