Branding . Web Design . Photography · Christchurch

Is Your Brand Attracting the Wrong People?

Your brand could be sending the wrong message. I help established business owners build standout brands that make them impossible to ignore and turn attention into sales.

Let's talk
Let's talk
See services
See services
A woman sitting at a table in a coffee shop, holding a cup, with a camera placed on the table. She is wearing a brown jacket and a teal top, with a colorful geometric mural in the background.

Next Branding Workshop 10/10/2026 - Christchurch (SOLD OUT)

Next Branding Workshop 10/10/2026 - Christchurch (SOLD OUT)

  • A woman with brown hair, wearing a white fluffy robe, sitting against a pink background, holding her leg with one hand, with shaving cream applied to her leg, looking concerned.
  • A woman wearing cream-colored clothing sitting by a large window with a view of water and rooftops, holding a chunky knit blanket, with text "Santa Clara wool" overlaid.
  • A young woman with long red hair wearing yellow-tinted sunglasses and a colorful patterned jacket, smiling and making a peace sign with her right hand, standing in front of a vibrant graffiti wall.
  • Woman relaxing in a bubble bath with a towel on her head and wearing sunglasses, in a luxurious bathroom, with a privacy logo for 'Limpio' cleaning services.
See My Work

WHAT I DO

HOW I CAN HELP YOU?

I combine strategic thinking with bold design to build brands that feel like you and bring in the right clients.

Explore Services
Colorful business cards with logo of a horse holding a branch with four flowers in its mouth, and the text 'THE LUCKY HORSE'. The cards have various background colors, including light blue, purple, and dark blue, with the text in contrasting orange, pink, and black. Additional text states: 'For people with questionable taste and excellent humour.'
Colorful business cards with logo of a horse holding a branch with four flowers in its mouth, and the text 'THE LUCKY HORSE'. The cards have various background colors, including light blue, purple, and dark blue, with the text in contrasting orange, pink, and black. Additional text states: 'For people with questionable taste and excellent humour.'

BRANDING IDENTITY

Memorable brands that stand out and bring you the right clients.

Learn More

Screenshot of Santa Clara Wool website homepage showing text about Merino wool, a woman in a coat and scarf standing near a wooden door, flanked by large potted plants on a brick sidewalk.
Screenshot of Santa Clara Wool website homepage showing text about Merino wool, a woman in a coat and scarf standing near a wooden door, flanked by large potted plants on a brick sidewalk.

WEB DESIGN

Strategic websites that look beautiful and actually work.

Learn More

A bar scene with a man standing behind the counter, bottles of wine lined up in front, glassware on shelves behind, warm lighting, wood and stone decor, with some chairs in the foreground.

BRAND PHOTOGRAPHY

Authentic imagery that tells your story.

Learn More

What People Are Saying

  • 100% Recommended

    Cecilia transformed my website. She took the time to study my old site from top to bottom, identified exactly what I was missing to reach my ideal clients, and rebuilt it with real strategy behind it. The photography she did was the cherry on top, absolutely loved the results. - Anna P.

  • Helping Me Stand Out

    When I asked Cecilia for help, I didn’t really know what to expect. I was a new barber and needed advertising quickly. Cecilia handled my branding, photography, and videos, and did an excellent job. She captured the surfer vibe I was going for and helped my unique selling point really stand out. - Greg G.

  • The Impact Was Immediate

    Cecilia worked with our brand in 2019 when our business was struggling. We hired her to improve our branding, attract new clients, and get our products into stores. From the very first day, we started receiving hundreds of enquiries.

    She is incredibly creative and strategic, with a real ability to understand the target market and position a brand to attract the right customers. Her work made a huge difference to our business, helping us grow while keeping many jobs. We are incredibly grateful for her support and highly recommend her. - Hector N.

A woman with short dark hair, glasses, and a black top standing outside near a plant and a chalkboard sign that says "Welcome".

ABOUT

MY STORY, A JOURNEY OF PASSION.

MY STORY, A JOURNEY OF PASSION.

I started Rainbow Lab to challenge ordinary design and empower bold businesses. My mission is to combine creativity with strategy to make a lasting impression.

Meet Cecilia
Meet Cecilia

I started Rainbow Lab to challenge ordinary design and empower bold businesses. My mission is to combine creativity with strategy to make a lasting impression.

FREE BRAND SCORECARD

Check how your branding and website are really performing with this free tool I built for you. No pressure, no pitch. Use it whenever you like, and if you want to talk, give me a call.

If you are not sure what is wrong yet, start with the Brand Scorecard. Eight questions and it will tell you which part of your brand is leaking. Free, and I do not ask for your email.

Score My Brand
Score My Brand

QUESTIONS

FAQ

Who is this service for?

This service is for those who dare to stand out to build a business people notice, remember, and talk about (in a good way, of course).

If you’re suffering from Tall Poppy Syndrome, this might not be for you. But hey, it’s 2026, baby. It’s time to stop blending in and start owning your space.

  • I build brands that bring in clients. That means the strategy, the visual identity, the website, the words on it, and the photography, all done together by one person so every piece fits every other piece. You can see exactly what's included in each package on my Services & Prices page.

  • When your logo comes from one freelancer, your website from another and your copy from a third, you end up being the project manager gluing strangers' work together, and it shows. With me, the same brain that writes your strategy designs your identity, builds your site, writes your words and takes your photos. Nothing gets lost in handover, because there is no handover.

  • The full brand and website project runs 6 to 8 weeks from our first strategy session to launch. Smaller projects are faster. I'll give you a clear timeline before we start, and I'll tell you exactly what I need from you to keep it on track.

  • Quite possibly, yes. If your logo is working, we build around it. The scorecard on this site or a free call will tell us pretty quickly whether your logo is the problem or whether it's the message, the website or the photos doing the damage.

  • Honestly, it's often the fastest visible upgrade a brand can get. Stock photos and phone snaps quietly tell people "side project" even when your work is excellent. Because photography is part of my package rather than a separate hire, your images match your brand instead of fighting it.

  • Your honesty in the strategy session, your feedback within a few days at each stage, and your trust in the process. That's genuinely it. I handle the rest, and I'll never make you chase me for updates.

  • In three parts tied to deliverables: a portion to secure your spot and begin strategy, a portion when you approve the brand identity, and the final portion before launch. No giant lump sums, and you always know what you're paying for.

  • I work with business owners who are ready to be different who want a brand that stands out, gets noticed, and becomes the one everyone is talking about (in a good way, of course).

    If you're excellent at what you do but your brand doesn't reflect it yet, you're exactly who I built this for. I'm here to help you stop blending in, stand out from the competition, and become the business people want to work with.

  • Start with the free Brand Scorecard, 2 minutes, no email required, and it'll show you where your brand is leaking. Or claim a free 15-minute call and I'll tell you straight what I'd fix first, even if the answer is "not much."

  • I'm in Christchurch, and I work with clients all over New Zealand. Photography works best in person, and everything else works beautifully over video calls.