Branding . Web Design . Photography · Christchurch

Bold Websites & Branding that turn your expertise into inquiries.

I help established business owners build standout brands, websites and photography that make them impossible to ignore and turn attention into sales.

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WHAT I DO

STRATEGY MEETS CREATIVITY.

I combine strategic thinking with bold design to create brands that connect and convert.

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BRANDING IDENTITY

Memorable brands that stand out.

WEB DESIGN

Beautiful strategic websites that works.

BRAND PHOTOGRAPHY

Authentic imagery that tells your story.

What People Are Saying

  • 100% Recommended

    Cecilia transformed my website. She took the time to study my old site from top to bottom, identified exactly what I was missing to reach my ideal clients, and rebuilt it with real strategy behind it. The photography she did was the cherry on top, absolutely loved the results. - Anna P.

  • Helping Me Stand Out

    When I asked Cecilia for help, I didn’t really know what to expect. I was a new barber and needed advertising quickly. Cecilia handled my branding, photography, and videos, and did an excellent job. She captured the surfer vibe I was going for and helped my unique selling point really stand out. - Greg G.

  • The Impact Was Immediate

    Cecilia worked with our brand in 2019 when our business was struggling. We hired her to improve our branding, attract new clients, and get our products into stores. From the very first day, we started receiving hundreds of enquiries.

    She is incredibly creative and strategic, with a real ability to understand the target market and position a brand to attract the right customers. Her work made a huge difference to our business, helping us grow while keeping many jobs. We are incredibly grateful for her support and highly recommend her. - Hector N.

THE COMBINATION OF POWER

THREE ESSENTIAL INGREDIENTS YOUR BUSINESS NEEDS TO STAND OUT.

Web Design

Have you ever walked into a business and the receptionist looked scruffy? Did you feel like going back?

Your website is your online receptionist. It’s often the first place people go to find out who you are and how you can help them.

And remember, Daddy Google is watching and judging your online presence too. So don’t get left behind.

Brand Identity

A business without a strong brand is like an apple without its skin. The inside might be great, but if the outside doesn’t attract people, they may never take a bite.

Your brand is your first impression. If it looks rushed, generic, or forgettable, that’s how your business may be perceived.

Brand Photography

Guess what? This is often how you attract a customer first.

Trust me, high quality images can dramatically increase your visibility and the impression your brand makes. It all starts with that very first glimpse.

People see before they read. Make sure what they see is worth remembering.

I JUST CREATED THIS BRAND SCORECARD TOOL FOR YOU TO USE, COMPLETELY FREE.

If you are not sure what is wrong yet, start with the Brand Scorecard. Eight questions and it will tell you which part of your brand is leaking. Free, and I do not ask for your email.

Score My Brand

ABOUT

MY STORY. A JOURNEY OF PASSION.

I started Rainbow Lab to challenge ordinary design and empower bold businesses. My mission is to combine creativity with strategy to make a lasting impression.

Meet Cecilia

FAQ

FAQ

Who is this service for?

This service is for those who dare to stand out to build a business people notice, remember, and talk about (in a good way, of course).

If you’re suffering from Tall Poppy Syndrome, this might not be for you. But hey, it’s 2026, baby. It’s time to stop blending in and start owning your space.

  • I build brands that bring in clients. That means the strategy, the visual identity, the website, the words on it, and the photography, all done together by one person so every piece fits every other piece. You can see exactly what's included in each package on my Services & Prices page.

  • When your logo comes from one freelancer, your website from another and your copy from a third, you end up being the project manager gluing strangers' work together, and it shows. With me, the same brain that writes your strategy designs your identity, builds your site, writes your words and takes your photos. Nothing gets lost in handover, because there is no handover.

  • The full brand and website project runs 6 to 8 weeks from our first strategy session to launch. Smaller projects are faster. I'll give you a clear timeline before we start, and I'll tell you exactly what I need from you to keep it on track.

  • Quite possibly, yes. If your logo is working, we build around it. The scorecard on this site or a free call will tell us pretty quickly whether your logo is the problem or whether it's the message, the website or the photos doing the damage.

  • Honestly, it's often the fastest visible upgrade a brand can get. Stock photos and phone snaps quietly tell people "side project" even when your work is excellent. Because photography is part of my package rather than a separate hire, your images match your brand instead of fighting it.

  • Your honesty in the strategy session, your feedback within a few days at each stage, and your trust in the process. That's genuinely it. I handle the rest, and I'll never make you chase me for updates.

  • In three parts tied to deliverables: a portion to secure your spot and begin strategy, a portion when you approve the brand identity, and the final portion before launch. No giant lump sums, and you always know what you're paying for.

  • I work with business owners who are ready to be different who want a brand that stands out, gets noticed, and becomes the one everyone is talking about (in a good way, of course).

    If you're excellent at what you do but your brand doesn't reflect it yet, you're exactly who I built this for. I'm here to help you stop blending in, stand out from the competition, and become the business people want to work with.

  • Start with the free Brand Scorecard, 2 minutes, no email required, and it'll show you where your brand is leaking. Or claim a free 15-minute call and I'll tell you straight what I'd fix first, even if the answer is "not much."

  • I'm in Christchurch, and I work with clients all over New Zealand. Photography works best in person, and everything else works beautifully over video calls.